Séamus Lafferty, president of Accraply, has announced that Jeff Strobach has been appointed to vice president of sales and marketing. Accraply, part of Barry-Wehmiller, designs, manufactures and supports automated label-application systems, as well as converting and finishing equipment, for the shrink sleeve and flexible-packaging markets.

“Jeff’s proven sales leadership, business development and strategic marketing skills—as well as his extensive knowledge of international markets—will serve both our customers and Accraply well as we continue to expand our labeling and converting equipment footprint globally,” says Lafferty. “His deep knowledge of BW Packaging Solutions, his broad knowledge of the global packaging market and his total alignment to our people-centric culture make him an ideal addition to our executive leadership team.”

In this role, Strobach will provide leadership for all sales team activities, as well as the global marketing and business development teams.

“The breadth of Accraply’s technology, our reach in the market and recent new product development position us to make an evolutionary step in our journey. I am excited to partner with the talented team to deliver leading-edge technology and innovative solutions to existing and new customers around the world,” Strobach comments.

Strobach joins Accraply from Barry-Wehmiller, where he was director of strategic market initiatives. He began his career selling packaging consumables and machinery at a small distributorship in St. Louis, MO, USA before moving to the lighting division of Koller Enterprises, also in St. Louis.

At Koller, Strobach was director of international sales and business development, and he was responsible for sales, marketing and distribution strategies for Canada, Latin America and the Caribbean. Prior to joining Barry-Wehmiller, he was global business development director at Duke Manufacturing, a manufacturer of commercial food service equipment.

Accraply is one of a number of Barry-Wehmiller businesses represented in BW Packaging Solutions. Through their diverse capabilities, these companies collectively provide everything from a single piece of equipment to fully integrated, tailor-made packaging line solutions for a wide range of industries, including: food and beverage, personal care, container manufacturing, pharmaceutical and medical devices, household products, paper products and textiles, industrial and automotive, and converting, printing and publishing.